eyeled, the software company founded in 2000 as a spin-off of the German Research Center for Artificial Intelligence (DFKI), specializes in sophisticated mobile solutions for various industries and is a member of the leading-edge cluster on software development.

Für eyeled, we conducted targeted press relations from 2014 to 2016 and reached publications in the daily press as well as in trade magazines for the industries relevant to its customer projects. Through the issuing of press releases on its products for the construction industry and the cultural sector, we were able to get extensive articles written about eyeled in the trade publications Allgemeine Bauzeitung, Baumagazin and Kulturbetrieb as well as an expert interview in Museum aktuell.

Better visibility and name recognition for eyeled and its software products with businesses in potential customer segments, including the cultural sector, the construction industry, and trade fairs.


  • Consultation on press relations in Germany in the B2B sector/trade press as well as general PR for increasing name recognition and positive public image
  • Development of a PR topic plan and schedule
  • Copyediting and distribution of press releases
  • Compiling of a press review


  • mobiPlan: product innovation for the construction industry
  • eyeForms: electronic process optimization forms
  • eyeGuide: mobile visitor information for trade fairs and cultural institutions
  • Project in the agricultural sector with John Deere on CeBit
  • Augmented reality research project